By the time Canadian duo Purity Ring released their debut album Shrines, internet audiences were already obsessed with their glitchy and spellbinding futuristic pop music. The internet served as an incubator for both their songs and their fan base—Corin Roddick composed beats in Montréal and sent them to Megan James in Halifax, who then added her shimmering soprano and twisted fairytale lyrics and sent the results back to Roddick, who finalized the songs and uploaded them to Tumblr, where a rabid community of fans quickly formed. Using Tumblr as a distribution platform, listeners could download the tracks for free and disseminate them over social media, and it wasn’t long before the tracks went viral—"Obedear," their fourth song, reached 40,000 views on YouTube less than two days after it was released.
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· 4/03/13 Town Ballroom—Buffalo, NY
· 4/04/13 Mr. Smalls—Pittsburgh, PA
· 4/06/13 Plush—St. Louis, MO
· 4/07/13 The Granada Theatre—Lawrence, KS
· 4/08/13 Gothic Theatre—Denver, CO
· 4/10/13 Urban Lounge—Salt Lake City, UT
· 4/11/13 Beauty Bar Las Vegas—Las Vegas, NV
· 4/17/13 Bottom of the Hill—San Francisco, CA
· 4/23/13 Wonder Ballroom—Portland, OR
· 4/24/13 Neptune—Seattle, WA
· 4/25/13 Vogue Theatre—Vancouver, BC
· 4/27/13 The Republik—Calgary, AB
· The Starlite Ballroom—Edmonton, AB
· 4/30/13 Louis Pub—Saskatoon, SK
· 5/01/13 WECC—Winnipeg, MB
· 5/02/13 First Avenue—Minneapolis, MN
· 5/03/13 Metro—Chicago, IL
· 5/04/13 The Crofoot Ballroom—Pontiac, MI@Nina Mashurova