Music

London Is Pushing Hip-Hop Forwards

Watch the latest episode of 'Scene Reports'.
Strandz rapper london
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The NEXT 50 represents a look forward, through the lens of what the past has built, to showcase the music, fashion, food, art and culture of hip-hop.

Presented by Levi’s

To celebrate 50 years of hip-hop, we're looking at what comes next. What’s the best way to do that? Visit the cities doing the most to push hip-hop forward, and speak to the people at the centre of each city’s scene.

Historically, London has mostly forged its own path away from US hip-hop culture. The city’s MC genres are rooted in dub, jungle and garage, not street parties in The Bronx. But you can still hear hip-hop penetrating the sound of some of the most exciting new artists coming out of the UK capital.

In this episode of ‘Scene Reports’, we met two of those artists, Strandz and Deijuvhs.