If someone asked you to imagine a cannabis edible, you might think of a big, formidable brownie filled with god knows how much THC. This isn't the kind of edible Robert Rosenheck had in mind when he set out to create the medicated product line Lord Jones with his wife, Cindy."At the time you'd go into a dispensary and the typical edible was a cookie in a plastic bag with a staple," Rob said of the edibles landscape four years ago. "It wasn't labeled, you didn't know what was in it, and you didn't know what the dosage was. It was a little like Russian roulette."Rob and Cindy had been medical marijuana patients and cannabis enthusiasts for years, and decided to launch a weed business of their own. It started as a side project while the couple ran their creative agency, Capobianco.
Photo by the author."We decided we wanted to create a cannabis brand that looked very different from what was out there on the market," Rob said. "We wanted to make a best-in-class cannabis brand."
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