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Food

Facebook Wants to Change the Way You Make Your Dinner Plans

While Facebook’s social media dominance is unparalleled, unimpeded, and has made Mark Zuckerberg the sixth-richest man in the world, the tech giant is still hungry.

The addictive nature of Facebook has people glued to a steady stream of engagement photos, political rants, and clickbait, whether they are at home or scrolling away on their phones while on the go.

As of 2013, the average smartphone user visited Facebook 14 times daily. And while Facebook's social media dominance is unparalleled, unimpeded, and has made Mark Zuckerberg the sixth-richest man in the world, the tech giant is still hungry. And now, it wants to help you plan where you'll be eating dinner.

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Today, Facebook unveiled new features designed to help you figure out what to do with yourself when you're not obsessively refreshing your News Feed. As of today, these tools will allow Facebook users to give each other restaurant tips, find local events, or interact with businesses. You can now make an appointment for a haircut, buy movie tickets, or, most importantly, order food straight from Facebook.

"It's an unbelievably challenging process in 2016 to figure out what there is to go do, and then, among those things, decide which of those things you want to go do and then actually engage in the doing of said things," Andrew Bosworth—Facebook's vice president of engineering, ads and pages—said at an event in San Francisco last week.

To make navigating human interaction easier, Facebook wants to hold your hand as you venture out into the great unknowns of reality. The Events page is getting a makeover, and a new feature called "Recommendations" will enable you to solicit restaurant recommendations from your Facebook friends.

READ MORE: We Spoke to the Guy Behind the Viral Facebook Group That Rates Meal Deals

Another new feature will let you virtually stalk your friends with greater ease—a revamped Events page will allow you to see what events your friends are attending and who they're taking with them.

"We still find ourselves with this very time-consuming process of navigating what and how to connect to our friends in the real world," Bosworth said.

Facebook apparently hasn't figured out how to monetise the new features yet, but you can bet they'll figure something out. They've already developed tools that let advertisers know if their ads are actually drawing customers to their brick-and-mortar stores and if customers are buying specific advertised goods.

If you start ordering delivery through Facebook, they'll soon know all about your 3 AM pizza preferences, too. Order wisely.