gimmicks
Internet Roasts Burger Chain for Inexplicably Covering Tables with Grass
The sustainability-focused Australian chain Grill’d thought the vegetation would be a hit, but the internet thought it was messy and twee.
In Defense of Heavy Metal Gimmicks
We wrestle with the meaning of the word in a post-Neckbeard Deathcamp world, and share new tunes from Ultha, Devil Master, Smoulder, Black Viper, and more.
Robots Cooked and Served My Dinner
In the Chinese city of Kunshan, a small army of robot cooks and waiters serve dumplings and fried rice to curious customers at Tian Waike Restaurant, and their owner eventually wants his robots to replace humans the world over.
For ItaloJohnson, Anonymity Is More Than a Gimmick
Ahead of their debut US show, the reclusive DJ trio agreed to a rare interview and deliver a scorching mix.
I Went to Bangkok’s Unicorn Cafe and It Was Not the Most Magical Place on Earth
It was like being trapped inside Lisa Frank’s personal acid trip.
Attempt to Fight Off Blue Monday Depression with These 'Happy' Pizzas
Two UK pizza chains have jumped on the Blue Monday hype-loaded bandwagon and declared that they have developed mood-enhancing pizzas that will drag you out of your winter doldrums—especially on Blue Monday.
What I Learned by Doing Improv at a Soap Opera-Themed Restaurant
Each room in the restaurant was themed after one of the locations from one of the shows—there was even a surgery room from "General Hospital" you could eat in.
A Trip to the Chinese Restaurant Inside an Actual Boeing 737 Airplane
Lily Airways – International Airplane Food is a high-end restaurant built inside an actual Boeing 737 airplane that is currently grounded in a shopping complex in Wuhan, China.
Pizza Hut's Playable Turntable Pizza Box Is the Latest Fast-Food Gimmick
There's a mixer, crossfader, two turntables, and even effects.
This Beijing Bar’s Sword Fights Are More Enjoyable Than Its Steaks
Most people don't come to Knights and Merchants for the roast beef, or even its 18-percent alcohol mead. They come to dress up in medieval suits of armor and beat the living crap out of each other.
You Can Now Send Bae a Personalized Potato on Valentine's Day
Back to those taters. MysteryPotato offers a variety of tubers—from workaday spuds to sweet potatoes, and even a whole bag of Russets—each personalized with a message written in indelible ink.
Will Ecto Cooler Ever Make a Triumphantly Slimy Return?
Hi-C's Ecto Cooler, released as a drinkable tie-in for The Real Ghostbusters, has acquired a bizarre amount of cult fandom over the past two decades.