aren't these sorts of marketing strategies so transparent that it's actually kind of ugly to watch? Or do people really think this kind of shit makes processed food 'cooler'?

In 2013, Grocery Store Items Talk Shit and Worship Lil B

Hamburger Helper's mascot used to be a friendly little glove with a face, now he's talking about Lil B and swag and trolling and all those other buzzwords teens or whatever care about. Sigh. Corporate branding schemes grow up so fast.