gimmick
This Beijing Restaurant Delivers Noodles Via Fighter Jet
In the endless sea of China's gimmicky restaurants, the latest stands out for its militaristic patriotism: Diaoyu Islands Malatang Noodle Shop is themed around a chain of islands fiercely claimed by both China and Japan.
Space Beer Doesn’t Taste as Great as You Thought It Would
Last month, Yorkshire-based John Smith’s became the first brewery to send beer into space—with questionable results.
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