KFC's Dancing Chicken Is the Most Complained About Ad of 2017, Thanks to Vegans

There’s a lot to complain about when you’re a vegan. Summers spent without Mr. Whippys. Endless bean salads that begin to taste less like legumes and more like soggy cardboard. So many evenings wasted arguing about the dairy industry while hiding the leather Reebok’s that your dad bought you.

But the problems don’t stop at food. For British vegetarians and vegans, a recent KFC advert struck a particular nerve—so much so that it ended up being the most complained about ad of 2017.

The fast food commercial showed a chicken dancing to “X Gon Give it to Ya” by DMX and was reported to the Advertising Standards Authority (ASA) 755 times last year.

As reported by The Daily Telegraph, the ASA decided not to ban the KFC advert as it did not contain explicit references to the killing of animals … just, you know, a dancing chicken.

The ASA received 29,997 complaints about British adverts last year. Of those, only two were eventually banned: one from McDonald’s depicting a son reminiscing about his dead father over a Filet-O-Fish, and one from Dove on breastfeeding.

In news that will surprise no one, this isn’t the first time that non-meat and dairy eaters have kicked up a fuss over an advert. In 2016, an Australian meat advert showing kale being torched by a SWAT team received 250 complaints, while Gourmet Burger Kitchen was forced to remove adverts posted on the London Underground with the tagline, “Vegetarians, resistance is futile.”

Don’t come for the vegans. You’ve been warned.