You’re Being Overcharged for Brunch

Over the past few months, we've pointed the finger of blame at Brexit for the rising cost of a weekly shop and the scarcity of our beloved Marmite. And now, the full English breakfast has fallen foul of the country's political uncertainty.

Except this time, it's probably your fault.

According to a survey of 20 fine dining restaurants carried out by The Times, the average price of a fry-up has reached £25.54. And that's despite the fact that the cost of the raw ingredients has fallen by a third since 2010.

What would the fry-up police have to say about that?

High-end brekkies aren't the only reason for our empty bank accounts (c'mon, who actually orders a fry-up in a Michelin-starred gaff, anyway?) The Times report points to recent findings by trends and market research company Horizon, who found that our low-key brunch habit is playing into the hands of eateries across the board.

According to Horizon's latest Menu Trends Report, which was released in August, the average cost of breakfast at a pub or restaurant has risen by 13 percent since 2010, fueled by the increasing number of people—millennials especially—wanting to eat breakfast out.

Maybe we'll just stay at home with a bowl of Rice Krispies instead, then.