Millennials Are Chugging Sparkling Wine to Unwind From Their Stressful AF Lives

Being a Millennial is tough, man. Those born between the early 80s and noughties have a lot to deal with. Y'know, like deciding where to go for brunch or having to talk to actual humans when all they want is to get a Cheeto ramen burger to-go.

Is it any wonder then, that Millennials are turning to sparkling wine to unwind after their long, stressful days?

At least that's according to UK wine and spirits supplier Kingsland Drinks. Speaking to drinks industry publication The Morning Advertiser, company director Neil Anderson said that the 18 to 32-year-old demographic leans towards sweeter profiles when choosing wine, which has lead to a spike in the sales of fruit fusion and sparkling drinks.

He explained: "Millennials are key spenders when it come to sparkling wines for social occasions, an increasingly high number of beginner drinkers are now partakers of a 'drink after a difficult day,' perhaps a sign of a digitised generation that is constantly connected and struggles to switch off from the working day."

Because what could be better after a hard day of posting Simpsons memes on the group WhatsApp than relaxing with a glass of cherry-flavoured Prosecco?

According to Kingsland Drinks, Millennials' tastes can be hard to pinpoint, as those flighty Generation Mes are influenced by marketing campaigns and word of mouth.

Anderson added: "The Millennial generation also tends to fluctuate in terms of physical taste. Millennials are statistically the most likely to lean towards sweeter-tasting palates and this has led to a real spike in the popularity of fruit fusion drinks."

Many wine producers are trying to tap into this Millennial penchant for wines that taste like sweeties—Kingsland Drinks already has its own pear-drop flavoured variety.

Anderson added: "We're trying to take people back to their childhood and that's a really powerful tool for us."

And we all know how difficult it is to convince those cereal-eating, rainbow bagel-photographing Millennials to return to their childhood.