The Good Food Institute
Why the Meat Factories of the Future Will Look Like Breweries
"If you tour a meat factory in the future, it will look like a brewery—basically with big meat fermentors," says Bruce Friedrich of the Good Food Institute, an organization that helps to fund research and policy initiatives to develop cultured meat...
Scientists Want to Rebrand Lab-Grown Meat as “Clean Meat”
The Good Food Institute, which funds research into cultured and plant-based animal products, hopes to change consumer perception of lab-grown meat by rebranding it as “clean” food.
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