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Food

'Covfefe' Beer and Coffee Are Being Trademarked

One man’s garbled tweet is another man’s goldfefe.
Photo via Flickr user Esther Max. Slightly modified by author.

Last week, Donald Trump invented a word that broke the Internet.

That word, which quickly became a hashtag and perhaps even a lifestyle, was "covfefe," and it spawned a veritable tidal wave of memes, many food-related, many not. It's arguably Donald Trump's most well-known—and insane—tweet, no small feat for a man with apropensity for banging out offensive, impulsive, and often agrammatical 140-character rants.

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And now the race is on to see who can cash in on the tweet, proving that at this absurd juncture in American political history, one man's angry, garbled tweet is another man's goldfefe.

TMZ reports that "more than a handful of would-be entrepreneurs have filed legal docs" to own the trademark for "covfefe," and a quick search of trademarks databases backs that up, as did the Boston Globe. In addition to filings for the obligatory #covfefe T-shirts destined for the racks of Times Square and Venice Beach, it looks like coffee and beer may soon be infused with a taste of covfefe.

READ MORE: Here Are the Best #Covfefe Food Memes

One trademark application, for Covfefe Coffee was filed for both "coffee and coffee substitutes" and "coffee-house and snack-bar services," meaning that anyone currently slapping a Covfefe sticker on a bag of coffee may one day owe this trademark applicant some money. A separate applicant, Barley Forge Brewing Company, filed for the trademark of Covfefe beer, and made sure to specify that "the wording Covfefe has no meaning in a foreign language."

Trump himself is no stranger to making money from trademarks, with hundreds ranging from "Fifth Avenue," to "Mar a Lago" (and "Mar-a-Lago") to his infamous campaign slogan, "Make America Great Again," which was originally used by Ronald Reagan in 1980. ("But he didn't trademark it," Trump said of Reagan.)

For better or for worse, it seems like Trump hasn't trademarked Covfefe yet.