People Are Furious at Trix Cereal For Ruining Their Childhood Memories

What a terrible time to be selling breakfast cereal.

The cherished, nostalgia-laden treat continues to run headlong into the notion that, hey, maybe we shouldn't shovel sugary, colored garbage into our mouths first thing in the morning.

Sales have been declining for years now, and companies like General Mills are struggling to figure out ways to attract consumers. CNN went so far as to ask, "Does anybody eat cereal for breakfast anymore?"

Of course, but it's gotta be shaved, sprouted kashi with acai berries. Or something.

Still, apparently, over-privileged, avocado-toast-consuming breakfast eaters of today want to have their Trix and eat them too.

Why can't breakfast cereal be healthy, while also fulfilling all those fond memories from the Saturday mornings of yore?

Well, General Mills has been trying to play ball by removing a lot of the artificial ingredients—including colors—in their most beloved brands.

Imagine the company's surprise after unveiling its new, healthier Trix cereal only to hear that apparently everyone hates it.

Where are all those amazing fluorescent blue and green tones we remember so fondly? Why does it look like dog food?

But, big cereal responds, now it's healthy. Isn't that what you wanted?

Silly Rabbit, Trix are for pissed off man-children on the internet.