Do Meat Lovers Really Need Their Own Online Dating Service?

I have gone on exactly one Tinder date and it was with a vegan Crossfitter who, I feel certain, had an intense internal debate about which one of those things he'd mention first. (Vegan. He chose vegan).

To prevent others from having to fidget their way through an equally awkward encounter, a meat-of-the-month club has proposed a carnivores-only dating service called Meat Your Match.

Let's ignore the fact that Tinder is essentially a meat-of-the-month club (or meat-of-the-day, depending on your swiping skills) and watch Carnivore Club's weird-ass commercial, which involves a dude with T. Rex arms who can't stay in a relationship partially because he loves meat.

The ad, which was created by Australian agency McCann Queensland, was created to celebrate the launch of Carnivore Club in Australia. (The charcuterie-stuffed subscription service is already available in the United States, Canada, the United Kingdom, and Europe).

"For too long, carnivores have been misunderstood and much maligned for their simple love of meat," McCann Queensland executive creative director Benjamin Davis said. "I'm just glad there's a club out there to help these lovely creatures."

Passion-and-prosciutto starved Aussies can visit MeatYourMatch.com to find the carnivore that's right for them (and—spoiler alert—it's going to show up once a month, packed in one of Carnivore Club's faux wood boxes). Interested singles are asked about their favorite meats, their flavor preferences and whether they're a Carnivore, a Carnivore or Always Carnivore… and then they're just added to the Carnivore Club mailing list.

Although American meat-eaters may not have a dedicated—if fake—dating service aimed at them, they can still sign up for Carnivore Club's monthly meat deliveries, which are either $50 or $55 per month, depending on whether it's a one-off or a recurring subscription.

And hey, if you post pictures of that Carnivore Club unboxing on your Tinder profile, you probably won't have to buy an order of quinoa or Quorn for some doomed first date.

Good luck avoiding those Crossfitters, though. Those people are everywhere.