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How 20,000 Cans of Beer Ended Up Printed with the Phrase “Tom Brady Sux”

Between this and that highly unflattering drawing of him in court, Tom Brady is having a crappy week.
Photo via Instagram

Sun King Brewery is based in Indianapolis, and is proud of it. The co-owner of the brewery, Clay Robinson, says he wants the stuff he produces to become known as Indianapolis' beer. But in an act of Indy team pride that wasn't sanctioned by his bosses, one of Sun King's employees decided to express himself on the bottom of thousands upon thousands of beer cans.

You see, the brewery employee—known by the mysterious name of "Biscuit"—was tasked with the job of putting the "born-on" date on the bottom of the brewery's ale. But Sun King is known for putting unusual phrases or words next to its born-on dates on the bottom of its cans. And the company doesn't seem to monitor its employees in the penning of these pithy phrases.

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Surprisingly enough, that hadn't been a problem until recently. For example, according to the Indy Star, during the Indianapolis 500, the bottoms of Sun King beer cans included sayings like "Turn left," or "Go fast." Other times, they were imprinted with quotes from movies or an innocuous phrase or word, like "Drink and Repeat" or "Yummy."

But Biscuit, evidently, has a discerning sense of humor. And a great allegiance to the Indianapolis Colts.

No surprise: he is not a great lover of the New England Patriots.

Biscuit decided to stamp "Tom Brady Sux" on more than 20,000 cans of Sun King Brewery's Wee Mac Scottish Ale. This went down in the middle of May, when the country was gripped by Deflategate fever. Brady's suspension had been handed down just a few days earlier.

This week, Biscuit's actions came to the attention of his bosses. Sun King Brewery tweeted: "A SKB employee had fun w [sic] the canning date coder. While we don't condoned [sic] the message we understand his Colts passion."

Robinson said his initial reaction was, "'Oh, wow.' We were like, 'What the hell were you thinking?'" But, Robinson admits, "I actually thought it was funny. Now there are thousands of cans out there that say 'Tom Brady Sux.'" To sum it up, Robinson—a man who stand by his employees—says, "It's really, really random."

Biscuit still has a job. And an awesome name.

Will there be a black market for these cans on eBay soon? "I assume most were consumed and recycled without anyone noticing," Robinson says.

Tom Brady, of course, is not having the best of weeks. First, on Wednesday, he had to appear in a Federal Court hearing. Then, the Internet exploded when unattractive portraits of him, done by a court sketch artist, were suddenly everywhere. No one could figure out how she could have made Brady—an objectively good-looking guy who is married to a supermodel—look bad. The well-respected sketch artist now says she is being cyber-bullied by Pats fans.

And where will Brady's first game be after his suspension ends? Indianapolis, of course.

The crowds may well be chanting: "Tom Brady Sux, Tom Brady Sux." And we'll all know where that got started. Thanks, "Biscuit".