marketing

ihop

Sad News: IHOP’s Dumb 'IHOb' Stunt Actually Worked

They sold four times as many burgers thanks to the obnoxious ploy.
Ian Burke
8.2.18
alcohol

Women Don't Need a 'Jane Walker' Campaign to Want to Drink Scotch

Apparently women, much like vampires, must be invited to join your Scotch party.
Jelisa Castrodale
2.27.18
beer

Craft Brewers Are Cracking Down on Sexist Labeling

Is this a meaningful step toward making the beer world more welcoming for women?
Nick Rose
4.19.17
Health

Why Junk Food Should Be Sold in Plain Packaging Like Cigarettes

University of Cambridge neuroscientist Wolfram Schultz claims that the colorful branding of unhealthy foods causes people to overeat.
Daisy Meager
3.7.17
Sex

Burger King's Racy Valentine's Day Meals Come with "Adult Toys"

Who are we to judge what people get up to after they eat a Whopper and drink a beer?
Nick Rose
2.14.17
Big Alcohol

Big Alcohol Dodges Regulations by Trying to Delegitimize Science

Their lobbying techniques are not unlike those employed by Big Tobacco and sugar companies.
Nick Rose
2.2.17
vegetarian

Scientists Are Redesigning Supermarkets to Make You Go Vegetarian

Oxford researchers have redesigned stores to encourage shoppers to buy more greens and less red meat.
Daisy Meager
1.23.17
alcohol

New Study Says Alcohol Ads Should Be Banned from Sports Events

Experts from Alcohol Research UK and the Institute of Alcohol Studies are calling for tougher booze advertising laws.
Daisy Meager
1.11.17
china

Bootleg Four Loko Is Being Sold in China as 'Lose Virginity Liquor'

Vendors and sellers operating on online shopping portals are marketing Loko under some pretty enticing logos: “Blackout in a can,” “deflowered wine”, and shi shen jiu, meaning “lose virginity liquor.”
Alex Swerdloff
8.26.16
Health

Even 'Healthy' Pre-Packaged Food Is Generally Bad for You

Food that made health claims turned out to be only marginally better for you than conventional packaged foods. In fact, the study said, the differences were so tiny they probably have no significant impact on your health.
Alex Swerdloff
8.10.16
liquor

Lawsuits Alleging That Tito’s Handmade Vodka Is Not 'Handmade' Dropped

The plaintiffs claimed that “handmade” had to mean “made by hand, not by machine, and typically, therefore of superior quality,” a dictionary-based definition.
Alex Swerdloff
6.6.16
Instagram

Instagramming Food Is Good For Your Health

In a new study published in the Journal of Consumer Marketing, researchers looked at how consumer-generated images like Instagram photos influence the people taking them.
Nick Rose
3.9.16