smell

WTF

New York City Hat Shop Haunted by the Odor of Rotting Cheese

"The smell of cheese is seeping into my hat shop," says Julia Knox, owner of East Village Hats.
Mayukh Sen
12.21.17
RACISM

British Landlord Tycoon Bans 'Coloured People' Because of 'Curry Smell'

“To be honest, we’re getting overloaded with coloured people. It is a problem with certain types of coloured people—those who consume curry."
Alex Swerdloff
3.30.17
Durian

This Is Why Durian Smells Absolutely Disgusting

Thanks to a recent study undertaken by the American Chemical Society, we now know that that putrid stench is the result of two very specific things.
Nick Rose
1.19.17
WTF

Make Your House Smell Like Fried Chicken with This KFC Scented Candle

The Colonel made a candle.
Phoebe Hurst
12.7.16
Science

How Scientists Can Fool You into Enjoying Healthy Food by Using Your Sense of Smell

Researchers at the Center for Taste and Feeding Behavior have created a machine that can identify aromatic molecules and then amplify the smell of the ones that may be lacking on the taster’s tastebuds.
Nick Rose
8.26.16
taste

Antidepressants Made Me Lose My Sense of Taste

I was floored. Food was how I navigated my world, and now my sense of taste had become unrecognizable. I was a food writer who could no longer trust my own senses.
Simran Sethi
7.9.16
alcohol

Why Even Just the Smell of Alcohol Can Make Us Lose All Self-Control

According to the findings of a new study from Edge Hill University, smelling alcohol can make it harder for people to inhibit their behaviour.
Phoebe Hurst
3.21.16
Health

Why You Should Worry If You Can’t Smell Peanut Butter

And now for the world’s most unlikely scientific discovery: Researchers have found that they can diagnose early Alzheimer’s disease with nothing more than a tablespoon of peanut butter and a ruler.
Alex Swerdloff
11.9.15
wine

This Restaurant Wants You to Pair Wine with Perfume

Marco Valentini, an Italian living in Mexico, pairs wine with peculiar things: textures, cars, neckties, and tourist destinations. And now he's matching wine with perfumes.
Memo Bautista
8.18.15
fish

Sniffing Stinky Fish Can Make You a Better Problem-Solver

A new study published in the Journal of Experimental Social Psychology has found that alongside the benefits of eating fish, its smell could improve our reasoning skills. Well, the nose knows.
Amber Roberts
8.6.15
sports

Kobayashi Taught Me to Be a Champion Hot Dog Eater

With America's Independence Day rapidly approaching, it's (almost) time for hot dogs and grilling. I called up Kobayashi, perhaps the greatest competitive eater of all time, to show me how to eat as many wieners as possible.
River Donaghey
7.3.15
The Weed Eater

Science Says Weed Makes Food Taste and Smell Better

Anyone who's ever smoked a joint knows that weed can make you ravenously hungry. But why? According to recent research, THC can make your brain smell and taste food far more acutely while high—meaning there's a scientific basis for the munchies.
David Bienenstock
10.1.14